Episode 8 - The One Critical Action That Will Completely Change Your Outreach Strategy Artwork

The Consulting Edge Podcast

If you want to find out how to turn your knowledge and expertise into a consulting business, find your edge and become a seven figure ‘consultapreneur’ then this podcast is for you. I’m your host, Masood Hassan. Every week I’ll take you through practical content that you can use to turn what you know into a lifetime of multiple income streams. These are methods that I actually use to do my consulting work and how I built my own consulting business over the last 20 years. My ambition is to change the future of one million people to breakout on their own by helping them build a blazingly successful solo consulting business and create new business value. One million independent consultants, One million stories. One million futures. For each episode I’ll create a custom Action Guide so you know EXACTLY what steps to take to help you get results fast.

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The Consulting Edge Podcast

Episode 8 - The One Critical Action That Will Completely Change Your Outreach Strategy

July 12, 2022 • Masood Hassan • Season 1 • Episode 8

SHOW NOTES

So in todays episode I’ll be going through how to set up your OUTREACH Strategy, how you make the first move and reach out to our prospects with the simple goal of having them as your clients – in fact having the right clients and the right opportunity makes sense, only if are able to know this from the beginning.

Experience tells us that unsolicited advice almost always seems judgmental and is therefore unappreciated by many prospects and clients. The impact of your advice isn’t just based on the insight, it’s also based on the timing.

So the best approach to consider is what I call Value Inversion.

Rather than reaching out when you have something, reach out when you want something.

Specifically, advice and insight. Which we all need constantly.

When I ask people for help, I use my D.O.T.I. frame work, it’s just a short way of reminding me the critical elements of the message I need to include. I select one or a few targeted people to reach out to, I DEFINE the problem, OUTLINE what I’d like them to help me with or what I’d like them to do for me, and tell them how much TIME I think it should take, and I give them enough INFORMATION to make it easy to answer.

I hope that you manage to get some real value and insight from this week’s show.

Any questions please email me on masood@theconsultingedge.co or connect with me on LinkedIn and share any of your thoughts or ideas for future topics to discuss on future episodes.