Episode 4 - How to Get Radical Clarity in 3 Simple Steps

SHOW NOTES
 
The B2B consulting world is saturated with tons of people who might be offering similar services to you. It’s more important than ever to get clear about who your ideal client is, the problems they face and the message you want them to know about on how you can help them solve their problems. Because everything that you create going forward is based on this person or type of business. Until you gain Radical Clarity, you’ll be throwing time and money down the drain all while reaching no one.
 
In this episode I'll go through the three simple steps to get you there.

1.  How to define your ideal client and be a Targeted 'Assassin'!
2.  How to Frame the Client Problem
3.  How to write your Power Pitch

In B2B, selling to executives is an entirely different game.

Unlike B2C businesses…

• You’re selling your expertise, not an off-the-shelf product or cookie cut approach
• You’re selling high value, high-touch consulting services at a premium price
• What you’re selling requires far more trust and intimacy and
• Executives want to see a return on their investment, fast!

This means that getting;

• Client Clarity
• Clarity of the problems they need solving and 
• Clarity of the Power Pitch based on the problems found - your message

Becomes a major focus to centre your consulting business. Radical Clarity will help you identify a challenge your ideal client currently faces – THE GAP – and show how you can help them “bridge that gap” from their problem to a solution you provide. 
 
I hope that you manage to get some real value and insight from this week’s show. 

Any questions please email me on masood@theconsultingedge.co or connect with me on LinkedIn and share any of your thoughts or ideas for future topics to discuss on the next episode.